Privacy Policy

1.Introduction

AMK Krishna Foods India Pvt Ltd (trading as "AMK Krishna Rice", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at amkkrishnarice.com (the "Website").

This policy is issued in compliance with the Digital Personal Data Protection Act, 2023 ("DPDP Act") and other applicable data protection laws.

2.Data Controller

The data controller responsible for your personal data is:

• AMK Krishna Foods India Pvt Ltd
• Dharapuram Road, Kullampalayam, Kangayam, Tirupur Dist., Tamil Nadu, India
• Email: customercare@amkkrishnarice.com
• Phone: +91 95858 20723 / +91 73730 20723

3.Information We Collect

We collect personal data that you voluntarily provide when interacting with our Website:

4.Purpose of Processing

We use your personal data for the following purposes:

• Responding to product inquiries and providing quotations.
• Managing sales leads and customer relationships through our CRM system.
• Processing and fulfilling orders arising from inquiries.
• Sending product brochures and marketing materials upon request.
• Processing job applications submitted through our Careers page.
• Improving our Website, products, and services.
• Complying with legal and regulatory obligations.

5.Legal Basis for Processing

Under the DPDP Act and applicable data protection laws, we process your personal data on the following legal bases:

• Consent — When you voluntarily submit information through our forms, you consent to its processing for the stated purpose.
• Legitimate interest — We process inquiry data to pursue our legitimate business interest in responding to potential customers and managing commercial relationships.
• Contractual necessity — Processing required to fulfill a request you have made or to enter into a contract with you.
• Legal obligation — Processing necessary to comply with applicable laws, regulations, or legal processes.

6.Third-Party Data Sharing

We share your personal data with the following third-party service providers solely for the purposes described in this policy:

• Zoho CRM (Zoho Corporation Pvt Ltd, India) — For lead management and customer relationship management. Contact form submissions are transmitted to Zoho CRM via a secure server-side proxy.
• Zoho Recruit (Zoho Corporation Pvt Ltd, India) — For processing job applications submitted through our Careers page.
• Sanity.io (Sanity Inc., USA) — Our content management system. While Sanity primarily stores website content, certain CMS operations may involve processing metadata.
• Netlify (Netlify Inc., USA) — Our website hosting provider. Server logs may contain IP addresses and request metadata.

We do not sell, trade, or rent your personal data to any third party. All third-party processors are contractually obligated to process your data only on our instructions and to maintain appropriate security measures.

7.International Data Transfers

Some of our third-party service providers are located outside India, including in the United States. When we transfer your personal data outside India, we ensure:

• The recipient country or organization provides an adequate level of data protection, or
• Appropriate safeguards are in place, such as standard contractual clauses or the provider's own data protection policies.

By using our Website and submitting your information, you consent to the transfer of your personal data to countries outside India as described above.

8.Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

• Inquiry and lead data — Retained for the duration of the commercial relationship and for 3 years thereafter for business records and dispute resolution.
• Career application data — Retained in accordance with Zoho Recruit's data retention policies and applicable employment laws.
• Server logs — Retained by our hosting provider for standard operational periods.

You may request deletion of your personal data at any time by contacting us at customercare@amkkrishnarice.com, subject to any legal or contractual retention obligations.

9.Cookies

We do not currently use cookies or similar tracking technologies on this Website. If we introduce cookies in the future, we will implement a cookie consent mechanism and update this policy accordingly.

10.Your Rights

Under the DPDP Act and applicable data protection laws, you have the following rights regarding your personal data:

• Right to access — You may request a copy of the personal data we hold about you.
• Right to correction — You may request correction of inaccurate or incomplete personal data.
• Right to erasure — You may request deletion of your personal data, subject to legal retention requirements.
• Right to grievance redressal — You may raise concerns about our data processing practices with our designated Grievance Officer.
• Right to withdraw consent — You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.
• Right to nominate — In the event of death or incapacity, you may nominate another person to exercise your rights on your behalf.

To exercise any of these rights, please contact us at customercare@amkkrishnarice.com. We will respond to your request within 30 days.

11.Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• HTTPS encryption for all data transmitted between your browser and our Website.
• Server-side form processing to prevent exposure of API credentials.
• Access controls and authentication for our CRM and CMS platforms.
• Regular security assessments of our Website and infrastructure.

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

12.Children's Privacy

This Website is not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will take steps to delete such information.

13.Social Media

Our Website contains links to our social media profiles on Facebook, Instagram, and X (Twitter). Any interactions with these platforms, including likes, shares, comments, or direct messages, are governed by the respective platform's privacy policy and terms of service.

We do not collect personal data from your social media interactions unless you directly contact us through those channels.

14.Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Material changes will be indicated by updating the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of the Website after any changes constitutes acceptance of the updated policy.

15.Grievance Officer

In accordance with the Digital Personal Data Protection Act, 2023, we have designated a Grievance Officer to address any complaints or concerns regarding the processing of your personal data:

• Name: The Managing Director
• Organization: AMK Krishna Foods India Pvt Ltd
• Email: customercare@amkkrishnarice.com
• Phone: +91 95858 20723
• Address: Dharapuram Road, Kullampalayam, Kangayam, Tirupur Dist., Tamil Nadu, India

If you are not satisfied with our response to your grievance, you have the right to file a complaint with the Data Protection Board of India.